Unlearning the False Narrative of Entrepreneurship

A startup who has never contemplated failure is ill-equipped to face it when the time comes. To right the ship when it starts going down, you need to be realistic about the fact that the ship is sinking.

Discretion Brewery in Santa Cruz, California opened its doors in March of 2013, one year before a major drought swept over the state. We met with the head brewer, Dustin, to talk about Discretion's commitment to sustainability through water usage, renewable energy, and waste reduction.

When Santa Cruz Mountain Brewing opened in 2005, the concept of going green was a foreign, unnecessary fad to most people. But to SCMB, it was a core tenant of their brewing processes. Now as the first--and largest--organic brewery in Santa Cruz, let's take a look at how this attitude has shaped their beer.